Newsteer introduced the Waterloo Road opportunity and combined planning and agency advice to position the site for an industrial redevelopment and unconditional sale.
The client’s challenge
The owner-occupier needed to understand the development potential of surplus land before deciding how best to take the opportunity to market.
Our solution
Newsteer prepared and submitted a planning pre-application, used the feedback to inform the sales strategy, shortlisted buyers and completed an unconditional disposal.
Beyond advice: how we added value
Planning work was used as a value-creation tool before marketing, giving buyers clearer evidence on development potential and reducing uncertainty around the opportunity.
Outcomes and impact
The site was sold unconditionally to an industrial developer and investor for the speculative development of an industrial unit.
