September 23, 2025 Newsteer Staff

#BeyondAdvice with Noel Robinson, Joint Managing Director, Parfetts

24th September 2025
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When Parfetts needed support on a key new cash and carry depot in Southampton to support their national expansion, Managing Director, Noel Robinson, didn’t hesitate to bring in Newsteer.

Having worked with Stephen Downey previously on their Birmingham depot, he knew what to expect: expertise, experience – and delivery.

A trusted partner from the outset

“We trusted Stephen and the Newsteer team to get the job done because he’d already proven himself,” says Noel. “The challenge was clear: we needed a new depot, and we needed someone who could guide us through a complex process and get us the outcome we wanted.”

First-class capability under pressure

As the negotiations intensified, it became clear that Newsteer’s approach was more than transactional. “Their capability was first class from start to finish,” says Noel. “If anything, we learned to listen to them more as the engagement with the landlord heated up – they had the experience and judgement to navigate the pressure.”

Beyond advice: the power of connections

Newsteer’s role went beyond simply advising on the deal. “Stephen’s wider network of contacts was critical during our due diligence,” Noel explains. “Without that specialist support, we’d have been exposed – the landlord would have taken advantage.”

A strong result in a tough market

Thanks to Newsteer’s guidance, Parfetts secured the depot they wanted – at a price that stands up well in today’s market. “That’s the real value,” says Noel. “We made confident, well-informed decisions with Newsteer’s backing – and the outcome reflects that.”

Delivering more than expected

For Noel, Newsteer is now the go-to advisor for all of Parfetts’ property development needs. “Stephen is our trusted adviser. It’s not just about one project – it’s about having someone we can rely on every time.”

What sets Newsteer apart?

If he were recommending Newsteer to others, Noel keeps it simple: “They bring great experience and deep capability in the UK commercial property market. But most of all, they put the client first – understanding what we need and making sure we get there.”

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