Ross Bettridge


Asset and Transaction Advisory


Ross provides development advice for a wide range of clients, including private and public landowners, developers and investors on residential, commercial and mixed use opportunities (including private sale, hotel, student, retirement and BTR). This advice includes providing initial feasibilities through to running formal option appraisals providing strategic advice, and the subsequent marketing and running of the disposal process.

Ross has positioned himself as one of the leading consultants within the asset optimisation sector. His understanding of the client’s key drivers while providing a commercial viewpoint has been instrumental in his success to date. For asset optimisation to be successful Ross believes the process should always start with a clear understanding of the operational business and its needs. He has been at the forefront of the Tesco asset optimisation initiative which has seen c.20 sites with a combined GDV in excess of £2bn being brought to market. These deals have included unconditional disposals, subject to planning, as well as more complex agreements which allow comprehensive redevelopments to take place while ensuring continuity of trade.

Additionally, Ross provides landowners advice on viability through the planning process, design and the potential opportunities to add value, deal structures, planning risk and strategic technical advice.


  • Principle agent to Tesco in relation to their Asset Optimisation initiative, which has led to either the exchange of contracts or completion on over 12 sites delivering over 4,300 homes.
  • Provided development consultancy advice on behalf of the London Borough of Waltham Forest in relation to their development of the former Wood Street Library, which provides a mixed use scheme including a community facility and 67 residential units.
  • Acting on behalf of Severn Trent Water, successfully disposed of their site located in Etwall to Redrow for residential development.
  • Undertook valuation and development consultancy advice in relation to 40 supermarkets located in the South East on behalf of Tesco.

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